Portland Oregon
City branding
Objective
Create branding for a city of your choice, focusing on a type-based logo as the foundation for a cohesive, multichannel campaign.
Summary
I chose Portland, Oregon for this project, a city celebrated for its creativity, eccentricity, and offbeat charm. My goal was to reflect that unique character through my rebranding.
Process
Moodboard
Sketches
Portland is widely known for its vibrant, quirky, and eclectic culture, as well as its constant push for creative expression. I wanted my branding to capture that same sense of individuality through a playful and colorful design. The city’s iconic slogan, “Keep Portland Weird,” served as a big inspiration. I also wanted to incorporate an element of nature into the design, as a nod to the beautiful landscapes Portland is known for, allowing the logo to represent both the creative energy of the city and its deep connection to nature.
Digital Drafts
Final
Stacked LogoUnstacked LogoIcons
