Labyrinth
Showcase branding
Objective
Collaborate with ACC’s Viscom department to create the branding for the 2025 graduating student portfolio showcase, including selecting the event name, designing the poster and other print material, and developing basic brand guidelines.
Summary
Labyrinth is the Fall 2025 showcase for Austin Community College’s Visual Communication department, featuring work from graduating students in Graphic and Visual Design.
Process
Moodboard
Sketches
The main idea I presented for the grad showcase theme was Labyrinth, meant to represent the winding and sometimes challenging journey we’ve had throughout our time in the program. It was a concept I personally connected with, as my own path toward graduation has had many twists and challenges, and I knew many of my classmates had similar experiences. The theme frames us as students finally reaching the center of the labyrinth: the final grad portfolio showcase. It’s a celebration of how far we’ve come and the creative identities we’ve discovered along the way.
For the visual direction, I imagined a design centered around a maze motif. Something intricate, structured, and full of pathways, with the logo tucked in the middle.
Digital Drafts
Final
Poster
Table tent
Name tags